Start with a useful screen
When you are exploring a market, comparing locations or testing an early idea, you may not yet need a full feasibility study. You do need a consistent view of the fundamentals—and an understanding of what the data can and cannot tell you.
Coventry scopes market research around the decision in front of you. A targeted first pass can help eliminate weaker opportunities and reserve the deeper research budget for markets that merit it. We identify the findings, limitations and questions that need further work before you commit.
Research that puts the market in context
- Demographic and economic indicators. Age, household composition, income and resources relevant to your target customer.
- Existing senior housing supply. The mix of independent living, assisted living and memory care alternatives.
- Development pipeline. Known planned or emerging supply, considered in the context of status and timing.
- Demand indicators. A first view of the relationship between potential customers, existing options and the proposed concept.
- Location context. Market boundaries and local factors that deserve closer investigation.
Compare like with like
A consistent set of questions is especially useful when comparing markets or candidate sites. Differences in market-area definitions, care models and pricing assumptions can make apparently similar figures misleading.
We help frame the comparison, identify material differences and distinguish a promising signal from an assumption that needs verification.
Which assumptions deserve the next research dollar?
Is a market attractive because of genuine unmet need, an oversized radius or a misleading competitive set? Does the proposed customer have the resources to sustain the intended rent? Which competing projects are credible enough to change the conclusion? These questions help distinguish a useful early signal from a costly false start.
Know when to go deeper
A market screen is a starting point. It does not replace a project-specific feasibility assessment, primary rent research or full due diligence when the decision calls for those services.
Use the findings to decide where to focus, what to ask next and whether a full market and feasibility study is the appropriate next step.