A team built around senior housing.
Coventry brings 50+ years of combined team experience in senior housing. Our principal has devoted his entire career—18+ years—to senior housing real estate. Every other team member has 10+ years of experience dedicated to the sector.
That depth matters when defining the competitive set, interpreting occupancy, testing a rent premium or identifying a risk that broad demographic data may miss. Our role is to connect the evidence to the decision—and explain what it means for the project.
Principal-led. Personally accountable.
Our principal is hands-on throughout each assignment: defining the questions and scope, directing the analysis, reviewing the findings and discussing what they mean for your project. You work directly with experienced specialists, with principal involvement from the initial conversation through the final recommendations.
Institutional experience. Specialist attention.
The experience behind Coventry includes work with some of the nation’s largest developers, REITs, equity investors, banks, lenders and operating companies. We bring that perspective to national clients and to private owners, independent operators and residential assisted living entrepreneurs.
Our principal is a preferred provider of market and feasibility studies for some of the nation’s largest banks and SBA lenders. Familiarity with credit and investment review helps shape work that addresses the intended audience’s questions.
Will Childs · Principal
Will Childs has devoted his entire career—18+ years—to senior housing real estate. His career includes more than 3,500 senior housing valuation, advisory and consulting assignments completed or overseen across all 50 states. That work spans market and feasibility studies, due diligence support, site selection and market identification.
His background covers existing communities, proposed developments, expansions, repositioning opportunities and multistate portfolios, with experience at:
- JLL Value and Risk Advisory: Senior Director in the national seniors housing and healthcare practice.
- BBG: Senior housing valuation and advisory.
- OHC Advisors: Partner and Executive Vice President, helping grow a dedicated seniors housing and healthcare valuation and advisory practice.
- Salus Valuation Group: Executive Vice President, leading the national seniors housing valuation practice.
- Cushman & Wakefield: Early career experience with the Capital Markets Healthcare Practice Group.
A University of Georgia graduate with a BBA in Economics, he combines nationwide assignment experience with particular depth in Georgia and the Southeast.
A practical view of the transaction.
Alongside his Coventry consulting work, Will is an active broker and Senior Advisor through Senior Housing Services (SHS), a separate company. His career includes participation in $300M+ of senior housing and healthcare sales and lease transactions, including skilled nursing. That transaction perspective informs an understanding of buyer underwriting, operating upside and execution.
Explore sales and acquisitions through SHS. Coventry’s research and consulting services remain separate from SHS brokerage engagements.
Research matched to the decision.
Our approach is collaborative and consultant-minded: understand the question, investigate the assumptions and discuss the practical options. Direct access to experienced specialists keeps the work focused on what could change the decision.
A market screen may be the right starting point before pursuing a site. Verified rent comparables may answer a budget question. A full feasibility study may be appropriate before a larger capital commitment. We tailor the scope to the stage, the intended audience and the research that matters now.
Where practical, work can be phased so you can decide whether an opportunity merits deeper investigation before commissioning the next step.
“The purpose of feasibility is to find the reasons a deal may not work while there is still time to do something about them.”
Bring us the question you cannot afford to leave unanswered. Discuss your project or explore our services.